It’s pretty much a given that we now live in a digital age: our consumption – including consumption of marketing messages, music, movies, software – is driven by the net,

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Although most artists approach their careers from a less scientific angle Shelita Burke, a data scientist and cryptologist in addition to being a musician, has taken a different approach, using

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Spotify is one of the most popular music streaming sites there is and it’s a great way to promote your music. So how do you get more people to listen

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Music Business 101: The Relationship Between Brands And Music Needs To Evolve

Music is what anthropologists call a “cultural universal.” It’s one of the few constants across the diverse cultures of the world that is practiced and celebrated in every society. And

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Music Industry 101: Understanding The Importance Of Fan Interaction

Artist and fan interaction is sometimes one of the main contributing factors to an artist’s growing fan base. It’s simple, people love genuine people and that is especially true in

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Productivity 101: How Your Choice Of Music Affects Productivity

Imagine movies or TV shows without music. No music to cue the scenes or to add the suspense, the drama, the romance, etc. It’s hard, right? Music, for sure, makes

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Music Industry 101: Experts Give Key Advice On Landing Your Dream Job

Welcome to music industry week! Instead of heading down to SXSW this year, we decided to highlight a bunch of music industry professionals who work in various parts of the

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On today’s lesson we talked about Marketing and Promotion with a focus on what indie artists can do to promote their music without a pocketful of money. We discussed the

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Music Business 101: How To Make Money From Copyright

If you write music and/or lyrics, and then record your songs (at your own expense), you are now a fully fledged music copyright owner. Well done. In fact, you own

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Mike Posner: Mr D.I.Y

Maestro Knows – Special Edition (Mike Posner) from Maestro Knows on Vimeo. U.S Singer Mike Posner Shows The World why its important to invest in your own career and take

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