Music Business 101: ‘THERE ARE 365M PEOPLE IN CHINA WILLING TO PAY FOR ENTERTAINMENT. THE MUSIC MARKET IS ABOUT TO EXPLODE.’

The Chinese music business is set to explode. Many executives across the US, UK and Europe look east and rightfully tip the Asian continent as the next great land of

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Music Business 101: 16 Reasons Why Music Startups Fail

1. Licensing. If you want major artists from major labels, be prepared to pay multi-millions of dollars for it.  And it may take years to finalize those deals (just ask

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Music Business 101: Music Industry Will Hit $41 Billion By 2030 According to New Goldman Sachs Report

An analyst forecasted that streaming will account for $34 billion of the total revenues. The global recorded music industry will grow into a nearly $41 billion behemoth by 2030, thanks

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Music Business 101: The Relationship Between Brands And Music Needs To Evolve

Music is what anthropologists call a “cultural universal.” It’s one of the few constants across the diverse cultures of the world that is practiced and celebrated in every society. And

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Music Industry 101: Understanding The Importance Of Fan Interaction

Artist and fan interaction is sometimes one of the main contributing factors to an artist’s growing fan base. It’s simple, people love genuine people and that is especially true in

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Productivity 101: How Your Choice Of Music Affects Productivity

Imagine movies or TV shows without music. No music to cue the scenes or to add the suspense, the drama, the romance, etc. It’s hard, right? Music, for sure, makes

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Music Industry 101: Experts Give Key Advice On Landing Your Dream Job

Welcome to music industry week! Instead of heading down to SXSW this year, we decided to highlight a bunch of music industry professionals who work in various parts of the

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On today’s lesson we talked about Marketing and Promotion with a focus on what indie artists can do to promote their music without a pocketful of money. We discussed the

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Music Business 101: How To Make Money From Copyright

If you write music and/or lyrics, and then record your songs (at your own expense), you are now a fully fledged music copyright owner. Well done. In fact, you own

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Music tech is the new music industry

Technology has been pushing music forward since the advent of electricity. Records, radio, cassettes, recording technology, CDs, and finally digital and streaming have all disrupted the norm in music. Yet,

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